Optimum Data Analytics (henceforth “ODA,” “we,” or “us”) appreciates your visit to our websites and mobile applications (collectively also referred to as our “online services”), as well as your interest in our company and our products.
1. ODA respects your privacy
Protecting your privacy when processing personal data and the security of all business data is an important concern to which we pay attention in our business processes.
Any personal data collected by our online presences during your visit is processed confidentially and in strict accordance with legal provisions. Data privacy and information security are an integral part of our corporate policy.
2. Data controller and contact
To obtain more information or to submit suggestions or complaints regarding the processing of your personal data, you can contact our data security officer at firstname.lastname@example.org.
If incorrect information has been stored despite our efforts to maintain correct and up-to-date data, we will correct this upon your request.
3. Processing of personal data
3.1 · Categories of data processed
Communications data (e.g., name, telephone number, e-mail address, address, IP address etc.) may be processed.
3.2 · Processing principles
Personal data is all information which refers to an identified or identifiable natural person, for example, names, addresses, telephone numbers or e-mail addresses, which are an expression of the identity of a person.
We process personal data only when there is a legal basis for doing so or you have granted us your consent in this regard, e.g., within the scope of registration.
3.3. · Purposes of processing and legal basis
We and the service providers contracted by us process your personal data for the following processing purposes:
3.3.1 · Provision of this online presence
Legal basis: An overriding legitimate interest on our part in direct marketing, provided that this occurs in accordance with data protection requirements and the requirements of competition law
3.3.2 · Responding to user inquiries within the scope of a contact form
Legal basis: An overriding legitimate interest on our part in marketing as well as in the improvement of our products and services, provided that this occurs in accordance with data protection requirements and the requirements of competition law and/or contract performance or consent
3.3.3 · Investigation of disruptions and for security reasons
Legal basis: Fulfilment of our legal obligations in the area of data security and an overriding legitimate interest in the elimination of disruptions and the security of our services.
3.3.4 · Assertion and defence of our rights
Legal basis: A legitimate interest on our part in asserting and defending our rights.
3.4 · Log files
Whenever you use the Internet, specific information is automatically transmitted by your Internet browser and is stored by us in so-called “log files”.
We store the log files for a brief period to detect disruptions and for security reasons (e.g., clarification of attempted attacks) and delete them afterwards. Log files which must be kept longer for evidentiary purposes are exempt from deletion until final clarification of the respective incident and can be transmitted to investigative authorities on a case-by-case basis.
Log files are also used (without or without complete IP address) for purposes of analysis; in this regard, see the section "Web analysis" (see No. 5).
In particular, the following information may get stored in the log files:
IP address (internet protocol address) of the terminal device from which the online presence is being accessed;
Internet address of the website from which the online presence was accessed (so-called origin or referrer URL);
Name of the service provider via which the online presence is accessed;
Date, time, and duration of retrieval;
Quantity of data transferred;
Operating system and information about the Internet browser used, including installed add-ons (e.g., for the Flash player);
http status code (e.g., "inquiry successful” or ”requested file not found”).
3.5 · Transmission of data Name of the files and/or information retrieved;
3.5.1 · Transmission of data to other responsible parties
As a rule, we transmit your personal data to other responsible parties only insofar as this is necessary for performance of the contract, if we or the third party have an overriding legitimate interest in transmitting the data or you have consented to this.
In addition, data may be transmitted to other responsible parties insofar as we are obligated to do so on account of legal regulations or an enforceable administrative or judicial order.
3.5.2 · Transmission of data to service providers
We use external service providers for tasks such as marketing services, programming, data hosting, and hotline services. We try to choose these service providers carefully and supervise them on a regular basis, especially their careful handling and safeguarding of the data stored at these service providers. Service providers may also be other ODA group companies.
3.6 · Duration of storage; retention periods
As a rule, we store your data as long as this is necessary to provide our online presence and the associated services or as long as we have a legitimate interest in continued storage (e.g., we may still have a legitimate interest in postal marketing even after fulfilment of a contract). In all other cases, we delete your personal data with the exception of data that we must continue to store in order to fulfil legal obligations (e.g., we are obligated to retain contracts and invoices for a specific period because of mandatory storage periods defined in tax law and commercial law).
In the context of our online service, cookies and tracking mechanisms may be used. Cookies are small text files that may be stored on your device when visiting our online service.
4.1 · Marketing cookies and tracking mechanisms
By using marketing cookies and tracking mechanisms we and our partners are able to show you offerings based on your interests, resulting from an analysis of your user behaviour.
4.2 · Statistics
By using statistical tools, we measure e.g. the number of your page views.
4.3 · Social plugins
4.4 · Management of cookies and tracking mechanisms
You can manage your cookie and tracking mechanism settings in the browser.
Note: The settings you have made refer only to the browser used in each case.
4.5 · Deactivation of all cookies
If you wish to deactivate all cookies, please deactivate cookies in your browser settings. Please note that this may affect the functionality of the website.
5. Web analysis
We require statistical information about the usage of our online presence in order to make it more user-friendly, carry out audience measurements, and pursue market research.
For this purpose, we may use the web analysis tools like Google Analytics.
The usage profiles generated by these tools with the help of analysis/statistics cookies or through analysis of the log files are not merged with personal data.
6. Social plugins
We use so-called “social plugins” from various social networks in our online presence; these are described individually in this section.
When the plugins are used, your Internet browser connects directly to the servers of the respective social network. In this manner, the respective vendor is notified that your Internet browser has accessed the corresponding page of our online presence, even if you do not have an account with the vendor or are not currently logged into the vendor. In the process, log files (including the IP address) are transmitted from your Internet browser directly to a server of the respective vendor and may be stored there. The provider and/or its servers may be located outside of the EU or the EEA (e.g., in the USA).
The plugins constitute independent extensions of the providers of the social networks. Thus we have no influence on the scope of the data collected and stored via the plugins by the providers of the social networks.
If you do not want the providers of the social networks to receive and perhaps store and/or use data about this online presence, then you should not use the respective plugins.
7. Google Maps
This page uses the map service Google Maps via an API. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
For the use of the functions of Google Maps it is necessary to store your IP address. This information is usually transmitted to a server of Google LLC in the USA and saved there. The provider of this page does not have any influence on this transmission of data.
8. External links
Our online services may contain links to third-party websites that are operated by providers not connected to us. When you click these links, we have no influence on the collection, processing, and use of the personal data possibly transmitted to the third party (such as the IP address or the URL of the site on which the link is located), as the actions of third parties are by nature beyond our control. We do not assume any responsibility for the processing of such personal data by third parties.
Our associates and the companies providing services on our behalf are obliged to uphold confidentiality and to comply with all applicable data protection laws.
10. Changes to the data protection notice
We reserve the right to amend our security and data protection measures where required to take account of technological developments. In such cases, we will amend our data protection policy accordingly.
Please always consult the current version of our data protection policy, as this is subject to change.